Experience New York City in the winter months
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A new tourism campaign is being launched to help visitors experience New York City in the winter months.
The new campaign from NYC & Company will highlight winter attractions like outdoor ice skating rinks, along with hidden gems around the city and restaurants in far-flung neighbourhoods, from Sam's Soul Food on the Grand Concourse in the Bronx to Zabb Elee, a Michelin-starred Thai restaurant in Jackson Heights, Queens, with a sake bar downstairs.
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Tips will be offered online in categories like "Hidden Spaces within Iconic Places" and "Stores with Stories." A social media campaign is planned in which visitors and New Yorkers can share their insights online.
The city's hotel rates in January, February and March are typically 22% lower than other times of year, according to NYC & Company. Winter visitors can also take advantage of promotions for dining and theatre, with NYC Restaurant Week running Jan. 18-Feb. 5 (reservations open Jan. 6) and two-for-one tickets during Broadway Week, Jan. 19-Feb. 5 (tickets on sale Jan. 7).
The tagline for the campaign is "Find a Winter Less Ordinary," and it's part of a new year-round strategy of seasonal promotions called "Unlock NYC."
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