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Trump Media launches fintech brand Truth.Fi for crypto, ETFs

Trump Media said it will also invest as much as $250 million that will be kept in custody by Schwab

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Trump Media and Technology Group Corp. launched a financial-services and fintech brand dubbed Truth.Fi, with a focus on crypto and customized exchange-traded funds.

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The new offering will develop separately managed accounts, ETFs and Bitcoin in partnership with Charles Schwab Corp., which will “broadly advise” on investments and strategy, Trump Media said in a statement Wednesday.

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Trump Media said it will also invest as much as $250 million that will be kept in custody by Schwab. That amount is about a third of Trump Media’s cash pile, but represents a tiny fraction of the trillions of dollars that are managed by traditional financial firms.

“Developing American First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking and privacy violations committed by Big Tech and woke corporations,” Trump Media Chief Executive Officer Devin Nunes said in the statement.

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