The Shopping Essentials approach to Amazon Prime Day 2023
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Amazon Prime Day runs July 11 – 12 and the Shopping Essentials team has you covered.
All year, the Shopping Essentials team tests, researches and compares products — including many brands available on Amazon — to share recommendations with our readers. Based on historical information, we have a good idea of what will be on sale on Prime Day and ensure we’re testing those anticipated products.
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Come Prime Day, we only share deal recommendations for high-quality items that have a worthy deal and are in stock.
Here’s what that means:
- High-quality: Products or brands we’ve researched and trust.
- Worthy deal: We showcase deals that are at least 30 per cent off (usually higher), unless we’re dealing with the Apples of the world, where any discount is welcome.
- In stock: We keep an eye on inventory levels and update our articles accordingly.
On Prime Day, we share the best of deals in home, kitchen, style, beauty, tech, toys, personal care and more. As mentioned, we only share products we’ve researched — and that means next to some deals you’ll see links to reviews, like this one for Google Pixel Buds. We take our deal recommendations seriously, and that’s why we’re not your average Prime Day reporters. It’s a two-day event, but our nine-to-five every day.
The best way to stay in the Prime Day loop is by signing up for the Shopping Essentials newsletter (sign-up field on the right side of the page on desktop and a few scrolls down on mobile).
We’re also covering deals Amazon shares for some pre-Prime hype. Our current favourites are:
JBL Flip Essential 2 – Portable Waterproof Bluetooth Speaker – Gun Metal— (Now: $99.98 | Was: $159.98) — Invite only
Echo Dot (5th Gen, 2022 release) with clock— (Now: $49.99 | Was: $79.99)
KitchenAid Spiral Showerhead 12 Cup Drip Coffee Maker— (Now: $99.99 | Was: $159.99)
Fitbit Luxe Fitness and Wellness Tracker— (Now: $109 | Was: $169.95)
Samsung Galaxy Tab S7 FE Mystic Silver — (Now: $499.99 | Was: $699.99)
To take advantage of Prime Day, you’ll have to be an Amazon Prime Member — if you’re new to the program, you may want to considera trial.
Shopping Essentials is a new category that features highly researched products, new and exciting launches or behind-the-scenes info — learn more.
rmann@postmedia.com
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