When is Prime Day in Canada 2025? Everything you need to know
We’re sharing all the latest updates ahead of Prime Day 2025
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It’s only June, but Amazon has officially announced that Prime Day is returning in 2025. The Canoe team is already gearing up for another round of deals and discounts, and we’re breaking down everything you need to know ahead of Amazon’s next Prime Day sale in Canada.
What is Amazon Prime Day?
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Prime Day is Amazon’s biggest sale of the year, offering exclusive deals and discounts for Prime members. The sale takes place annually in Canada, and typically runs for two days in the summer. Last year’s event saw major discounts on hot-ticket items like Apple products, Ninja appliances, gaming consoles, robot vacuums and more.
When is Amazon Prime Day 2025 in Canada?
In a big change for 2025, Amazon has officially announced that Prime Day will be four days long, running from July 8 – 11, 2025. The extended sale event is twice as long as last year’s sale, and kicks off on July 8 at 12:01 a.m. PDT (3:01 a.m. EST) and will offer Prime members the longest and most value-packed Prime Day in Amazon’s history.
Who can shop Prime Day deals?
To shop the best Prime Day deals, you’ll have to be a Prime member – sign up here if you haven’t already. You can also read more about what’s included in a Prime membership here. Sometimes Amazon offers sale events for everyone, like the Big Spring Sale we covered earlier this year, but only members will be able to take advantage of Prime Day deals.
If you’re not inclined to sign up for a membership, non-members can still score major savings throughout the rest of the year – check out our weekly article that features the best Amazon deals in Canada.
What will be on sale during Prime Day 2025?
According to Amazon, Prime members will be able to shop top brands “like Ninja, Philips, LEGO, Shark and Levi’s, plus find deals from both our Canada Showcase storefront and small businesses such as Cetaphil, Three Ships, Good To Go, All Natural Advice and Kidamento.”
There will also be additional incentives to take advantage of, as Amazon’s Giftmania returns with celebrity hosts Bret “The Hitman” Hart and Lilly Singh, offering Prime members a chance to win trips, tickets and top-brand prizes. Aeroplan and Prime members earn up to 10x points through the Aeroplan eStore on Prime Day and can enter to win one of 10 one-million Aeroplan point prizes.
Canada-exclusive Prime Day deals
Amazon continues to highlight Canadian products and brands with its Canada Showcase — a collection of home-grown products in one easy-to-navigate location. Since this is the first year that the Canada Showcase will be around during Prime Day, we’ll be keeping our eyes peeled for Canada-exclusive discounts and deals on popular local brands.
Some of our favourite Canadian products include:
Under eye masks:Grace & Stella Energizing Under Eye Masks – Now: $28 | Was: $40
Protein bars: Pure Protein Bars, Chocolate Deluxe – Now: $10 | Was: $13
Baby jumper: Jolly Jumper With Stand – Now: $118 | Was: $140
Candy: SmartSweets Peach Rings, Pack of 12 – $45
Coffee:Kicking Horse Coffee Happy Camper Blend – $15
Laundry detergent:Tru Earth Compact Dry Laundry Detergent Sheets – $25
Greens Powder: SUBI RAW Greens Superfood Powder – $41
Hand soap: ATTITUDE Hand Soap – $25
Duvet: Canadian Down & Feather Co. Summer Down Duvet – $225+
Moisturizer: Marcelle Anti-Wrinkle Cream – $15
What to expect ahead of Prime Day
The Canoe team will be bringing you updated information leading up to Prime Day, as well as any potential alternative deals that will be available for Canadians to shop. We suggest signing up for our newsletter to receive the latest news directly in your inbox, as well as the very best deals on Prime Day.
More about our process:
- Sales should be similar to last year’s — we’ll be covering both days to bring you the best deals.
- We research products and sales to ensure our readers get the best that Prime Day has to offer.
- We’ll share our recommendations on the best deals, organized by category for streamlined discovery.
- On Prime Day: We update our coverage to reflect the latest in deals, pricing and inventory in real-time.
Shopping Essentials, a category written by research-obsessed shopping fanatics, is now on Canoe.com. Explore in-depth product reviews, expert recommendations and exciting collaborations — plus get behind-the-scenes info on your favourite brands and trending products — learn more here or sign up for our newsletter.
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