Meghan Markle plans to add hotels and restaurants to her As ever brand
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Meghan Markle is appears ready to diversify her lifestyle brand by adding hotels and restaurants to the mix.
“As ever is more than a brand – it’s a love language,” the lifestyle brand’s website reads.
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“Created by Meghan, Duchess of Sussex, As ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.
But the brand will soon add “hospitality services” to its curated services, as it is currently in the midst of applying for the trademark to As ever, the U.K. Sun reported.
If all goes well, the brand will include accommodations, temporary lodgings and “provision of food and drink,” according to the publication.
Brand experts have claimed hotels and restaurants would fit in nicely with Meghan’s brand as it’s in keeping with her love of having guests to stay with her, as she said in the first episode of her Netflix series, With Love, Meghan.
“When I have someone stay, one of my favourite things to do is prep the guest room,” she said in the premiere before embarking on all the goodies she makes and lengths she goes to ensure her houseguests feel at home.
The series, which has been greenlit for a second season, showcases the former Suits star providing tips and tricks for hosting guests, cooking up different recipes and diving into party-planning hacks.
Meanwhile, Meghan, husband Prince Harry and their two children recently went to Disneyland.
The Duchess shared an Instagram post of moments from their visit to the Happiest Place on Earth.
“Thank you @disneyland for giving our family two days of pure joy!,” she captioned the video.
It is unclear if Disneyland will be featured as part of As ever’s new hospitality section, or if she was simply getting inspiration given the dishes of corndogs and pickles the family appeared to dine on.
PR and branding expert Jack Izzard of Gallia Communications told the U.K. Sun of the trademark application, “In terms of positioning, it’s not a million miles from where As ever is.”
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Izzard noted: “The issue she’s potentially going to have is that’s a completely different skill set, running a hospitality business.
He continued: “A night in an As Ever B&B will be several hundred pounds. That’s really going to blow up if it’s bad.”
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