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Rapper Travis Scott arrives for the 2021 MTV Video Music Awards at Barclays Center in Brooklyn, N.Y., Sept. 12, 2021.Photo by ANGELA WEISS /AFP via Getty Images
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Nike bosses have shelved their upcoming collaboration with Travis Scott following the rapper’s Astroworld crowd crush tragedy.
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The sportswear giant’s executives have opted to postpone the launch of the Air Max 1 x Cactus Jack release next month after 10 people died as a result of the chaos at Scott’s Houston, Texas festival on Nov. 5.
The sneakers were scheduled to go live on Dec. 16.
“Out of respect for everyone impacted by the tragic events at the Astroworld Festival, we are postponing the launch of the Air Max 1 x Cactus Jack,” a Nike spokesman says.
The decision comes after nine-year-old Ezra Blount became the 10th concertgoer to lose their life as a result of the tragedy at Astroworld.
The Houston Rockets basketball team also scrapped a promotional event featuring Scott last week, replacing Travis Scott Night with a moment of silence for the victims.
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Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.