Piers Morgan blasts Alec and Hilaria Baldwin for using their seven kids to play victims

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Less than three weeks ago, Alec Baldwin implored fans to follow wife Hilaria on Instagram.

It was meant to be a birthday gift for her, a gesture to get her over that million-follower hump that had eluded her up to that point.

She eventually got there, but it all seems so frivolous now, ever since Alec learned last week that he will face criminal charges for accidentally shooting cinematographer Halyna Hutchins on the set of the movie Rust.

Piers Morgan, however, says the social media antics of the couple have been going on ever since the fatal shooting — by playing the victims and using their children “as a protective PR shield at the same time as they demanded privacy for those same children.”

The day after the 30 Rock star was charged with involuntary manslaughter, Hilaria went full-on victim, coming out of their New York apartment in her sweatshirt with the word “empathy” plastered on it.

Hilaria then lectured photographers about invading her family’s privacy — in what Morgan called her “fake Spanish accent,” in his latest column in the New York Post.

Morgan called the couple out on how they want to protect their kids privacy but when it comes to their social media, the seven children are used relentlessly to “enhance” their brands.

Hilaria’s Instagram account is pretty much all photos and videos of the family.

But the first post Alec shared since learning of the criminal charges was a photo of Hilaria being hugged by one of their sons with the caption, “The old ‘let me give you a back rub’ ploy.”

People slammed him for what many perceived as a sexual “joke,” and he later edited the post to include, “Potato chips to follow,” but it had people associating him with something other than his role in Hutchins’ death.

Baldwin’s lawyer called the decision to charge the actor a “terrible miscarriage of justice,” but someone needs to be held accountable — though it should be noted the movie’s armorer, Hannah Gutierrez-Reed, faces charges of two counts of involuntary manslaughter, and assistant director David Halls signed a plea agreement for negligent use of a deadly weapon.

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“Imagine that being your public reaction to such serious news?,” Morgan wrote of Baldwin’s backrub post. “And imagine using your kids to promote yourself on social media right after your wife orders the media to leave those kids alone?”

He added: “But then, that’s the Baldwin way, isn’t it?”