Walmart wants Kanye West to change new Yeezy logo
Article content
Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.
Kanye West is reportedly being pressured to change his newly designed Yeezy logo by bosses at Walmart.
According to CNN, a notice of opposition was filed by Walmart to the U.S. Patent and Trademark Office earlier this month, which challenged the proposed logo design by West.
tap here to see other videos from our team.
Walmart wants Kanye West to change new Yeezy logo Back to video
tap here to see other videos from our team.
Both logos represent a sun, with Walmart’s having six thick lines and Yeezy’s eight dotted ones.
In a letter obtained by the publication, officials at the retail giant claimed they had communicated with West over the design numerous times, but suggested he’d been unwilling to alter the logo.
tap here to see other videos from our team.
“To date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground,” the letter states.
“Walmart believes the logo design depicted in the Yeezy Application is confusingly similar to Walmart’s well-known spark logo design.”
While Yeezy unveiled the proposed logo design in early last year, Walmart have been using their logo since 2007.
Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.