Adidas' 'cringe' collaboration selling out despite being slammed online
Article content
Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.
Talk about a step too far.
Some Adidas fans are trashing the German apparel giant’s mashup with offbeat fashion brand AVAVAV after a new collection featuring its Superstar sneakers included detachable rubber toes called “Superfingers.”
tap here to see other videos from our team.
Adidas' 'cringe' collaboration selling out despite being slammed online Back to video
tap here to see other videos from our team.
The $250 eyesores debuted at Milan Fashion Week as part of AVAVAV’s 2025 collection, the New York Post reported, and are meant to mimic barefoot shoes. Adidas said the “Superfingers” are a nod to AVAVAV’s “four-finger motif” featured in the company’s logo, the Post added.
While a few followers seemed to love the release, most of the top comments on an Adidas Instagram post promoting the collab trashed it as “cursed,” “cringe,” “pathetic,” “weird” and “cooked n burnt.”
“Ain’t no way boi,” one follower said in reply to the promotional photos.
“If you call this fashion, you need some therapy,” another commenter added.
“Imagine being weird enough to buy this crap,” a third follower said.
While AVAVAV creative director Beate Karlsson called the release a “longtime dream” of hers, the Post reported, she seemed to skewer the idea as well.
“From the beginning of our partnership, I was encouraged to ‘make fun’ of Adidas,” she said, according to Hypebae.
“There’s so much irony in how seriously we take sports and fashion; exploring that while maintaining a serious attitude has been incredibly fun.”
Shoppers seem to agree with the approach as the Post reported that some sizes have already sold out.
AVAVAV’s “Superfingers” are the latest wacky design by the Stockholm-based independent fashion house, which was founded in 2021 and strives for “creative freedom, driven by humour, entertainment and design evolution.”
Its eccentric approach to fashion includes embracing theatrics by encouraging the audience to throw trash at shows, the Post reported, while models have purposefully stumbled or sprinted down the runway.
RECOMMENDED VIDEO
tap here to see other videos from our team.
Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.