Fragrance goes viral with claims it smells like embalming fluid
Tom Ford's Lost Cherry is flying off the shelves
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Would you pay money to smell like death?
That’s what some social media users think the purchasers of Tom Ford’s Lost Cherry fragrance are doing.
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Fragrance goes viral with claims it smells like embalming fluid Back to video
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Some TikTok users are claiming the scent smells like embalming fluid. This as cherry was named winter’s hottest smell.
And Lost Cherry is flying off the shelves.
Taking to the video platform, 21-year-old Anna Ryb, a senior at Stamford University, said she tried the Tom Ford perfume and “fell in love with it” but it was sold out. Ryb said she ended up buying the perfume — which cost $100 for a travel-sized bottle — in Hong Kong.
A week later, a mortician left a comment on her video, saying it “smelled exactly like EMBALMING FLUID.”
In the now-viral video, which has received at least 109,000 likes, Ryb captioned it: “Still heart broken and smelling like embalming fluid.”
Many viewers agreed Lost Cherry smelled like the deathly liquid used by morticians.
“Tbf (to be fair) when working with cadavers I was always like, ‘Who here is wearing Lost Cherry?’ and then this happened,” one stated.
“Everyone asks why I won’t wear cherry — you won’t catch me until I’m dead smelling like cherries,” another said.
Chemicals such as formaldehyde and methanol are used in embalming fluid, which delays decomposition in dead bodies.
Tom Ford Beauty’s website notes Lost Cherry is a “warm and spicy full-bodied” perfume that combines the aromas of “bitter almond, Turkish rose, jasmine and cherry liqueur.”
Instagram user Ohuprettythings, a makeup artist who has beautified dead bodies, said on the platform that embalmed bodies “have a sickly sweet smell to them.”
“If you smell the synthetic notes of Lost Cherry, it can be quite sickly sweet if you’re ignoring all the other layers,” she wrote, per Daily Mail. “Now do I think Lost Cherry truly smells like a dead body? No, but like I said … I see how she drew the parallels.”
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