Merit expands skin-care offering with first facial cleanser
It-girl beauty brand builds on Great Skin collection with new bi-phase cleanser.
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The news:Merit launches first face cleanser.
What you should know: Merit has expanded its Great Skin collection with its first facial cleanser. Dubbed the Great Skin Double Cleanse, the bi-phase formula features a liquid-to-foam texture.
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“Great Skin Double Cleanse is a prime example of the Merit philosophy on skin care — that skin care can be work, but having Great Skin doesn’t have to be,” says Aila Morin, chief marketing officer (and Canadian) at Merit.
“It’s a multi-tasking formula that combines the power of a makeup remover and a cleanser to remove makeup and SPF, with the added benefit of gentle exfoliation, to leave skin feeling soft and smooth. It takes what is normally a two-step process and simplifies it, without sacrificing on efficacy or results.”
Summarizing the new product as “two-in-one, effective and comfortable,” Morin notes the product addition has been a longtime coming for the It-girl beauty brand.
“Cleanser is a product that often gets overlooked, but we feel it’s the most important step to set you up for great skin, so it’s always been on our road map,” she notes.
“When we launched our first skin-care product, Great Skin Serum, in 2021, double cleansing was the norm in skin care. As a brand built on simplifying routines, that multi-step process didn’t feel true to us — so we took our time to develop a formula that actually made cleansing easier.”
The bi-phase product features ingredients such as oat-derived surfactants, gluconolactone (a polyhydroxy acid), plant humectants, and a lightweight emollient to gently cleanse, exfoliate and soothe skin.
With products like the brand’s fan-favourite Minimalist Perfecting Complexion Stick (so good!), Flush Balm blush and awesome beauty bundles already among many beauty fans’ favourites, we won’t be surprised to see this new cleanser finding fast fans.
The price: $44.
The retailer:Meritbeauty.com.
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