Pre-loved children's clothes find new homes via Montreal-based Petits Heritiers
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Kids grow fast.
For this reason, the turnover of children’s clothing can be rapid. A Montreal-based boutique and online platform is looking to ease the strain of buying and selling pre-loved pieces — for kids and even parents — including clothing, shoes, accessories and more.
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We caught up with Petits Héritiers founder Lilian Boisvert, a mom and entrepreneur with more than a decade of experience working in fashion and international marketing, to learn more.
Q: For those who aren’t familiar, what is Petits Héritiers?
A:Petits Héritiers, French for “Little Heirs,” is a Montreal — based boutique and online platform offering a carefully curated selection of high‑quality, pre‑loved children’s clothing. Rooted in sustainability, style and community, Petits Héritiers “drops” fresh arrivals online every Wednesday at noon EST — featuring eco‑conscious favourites like Bobo Choses, Tinycottons, The Simple Folk, Patagonia, Wheat, Liewood, Mini Rodini and Fairechild. Petits Héritiers makes it effortless for parents to buy, wear and resell beautiful pieces — ensuring well-made pieces find new little heirs to wear them.
Q: What makes it unique?
A: Petits Héritiers stands out through a combination of intentional design, sustainability, and community focus. Unlike traditional second-hand shops, Petits Héritiers carefully curates high-quality, stylish pieces. The selection includes sought-after brands, timeless pieces, and fun, trend-conscious prints — all chosen with a fashion-savvy eye.
Petits Héritiers goes beyond just selling second-hand — it’s about reshaping consumption habits. The platform empowers parents to buy and resell with ease, giving clothes a longer life and supporting the circular economy. It’s practical, conscious, and convenient.
Q: Who is the target customer?
A: Canadian millennial parents who are redefining how they shop for their children — seeking quality, sustainability, and a seamless experience.
Q: You recently opened a store in Montreal. Why is the bricks-and-mortar experience an important step in expanding Petits Heritiers?
A: A storefront in Montréal’s vibrant Plateau neighbourhood not only drives foot traffic and attracts shoppers beyond our digital community, but also offers parents a seamless buyback experience — drop off outgrown favourites and shop fresh arrivals on the spot. With our new boutique, we aim to significantly expand our community of resellers, bringing more high‑quality pieces online and into new homes.
Q: What is the price range?
A: We have items ranging from $3 to $675.
Q: And where can people learn more?
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