This Canadian skin-care brand is made just for babies
My Petite Coco was founded by a Toronto-based physician.
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My Petite Coco is a Canadian skin-care brand that’s formulated specifically for babies.
Founded by Toronto-based physician and formulator Dr. Erica Weste, the brand was created amid her own search as a new mom for safe, effective products suitable for the delicate skin of a baby.
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We caught up with Dr. Weste to learn more:
Q: For those who aren’t familiar, what is My Petite Coco?
A: My Petite Coco is Canada’s only complete baby skin-care collection founded and formulated by a physician mom, with a deep commitment to using premium ingredients. Blending the best of nature and science, our products are intentionally crafted to meet the unique needs of a baby’s delicate skin and onwards.
We are also proudly made in Canada and certified cruelty-free by Leaping Bunny. We ensure every product reflects the highest standards of gentleness, safety and effectiveness, because babies deserve the best.
Q: What makes it unique?
A: There are quite a few things that make My Petite Coco unique, but I will share my top three. One, it is founded and formulated by a Canadian physician, me, and inspired by my journey into motherhood.
Over many years in clinical practice, I noticed that countless baby skin-care products didn’t consider the unique needs of all babies, in such a beautifully diverse country like Canada. While I was expecting my daughter, I decided to create a collection of fragrance-free essentials that would be used from the day she was born.
Two, every formula has undergone clinical testing and independent trials to prove that they are hypoallergenic, non-irritating and safe. Clinical studies aren’t common in Canadian baby skin care, but we believe in going the extra mile for the little ones.
And, three, we use high-quality ingredients like cupuaçu, murumuru, squalane and argan oil, rich in vitamins and essential minerals, to gently hydrate, nourish and protect your baby’s delicate skin.
Q: Who is the target customer?
A: Our target customer is a thoughtful, modern parent — often a mom — who is pregnant or navigating the early months of parenthood.
Q: Is there a ‘hero’ product?
A: The Baby Balm is our multitasking hero due to its unique blend of cupuaçu, shea butter and squalane. It works beautifully as a diaper balm, can be used with cloth diapers — no zinc! — and is also great for soothing dry irritated patches of skin from head to toe.
Our rich Baby Cream is also quickly becoming a fan-favourite. We’ve received lots of messages from moms saying that they’re using it as a hand cream too, which we love.
Q: What is the price range for the products?
A: From $18.99 to $25.99 for individual products, and our exclusive full collection offer The Full Bundle retails for $78.99.
Q: Where can people learn more?
A: Online at Mypetitecoco.ca.
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