British restaurant charges $175 to add pineapple to pizza

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A pizzeria in the U.K. purposely hiked its price of pineapple pizza to discourage customers from ordering it.

Lupa Pizza in Norwich, England, has only just added pineapple as a topping to its online delivery menu — but it comes at a hefty price.

“Yeah, for £100 you can have it,” reads the menu listing for its Hawaiian pizza on food delivery app Deliveroo, which converts to about $175.

“Order the champagne too!,” the description continues to taunt. “Go on you Monster!.”

All of Lupa’s other classics including Pepperoni, Meatball and Napoli range from £12 to £17 ($21 to $30).

“We’re not fans of pineapple over here and we don’t think that anyone else should be either,” Francis Woolf, owner and chief fruit consultant Lupa, told People magazine of the controversial topping.

“However, if people do desperately need pineapple on their pizza — then they should be prepared to pay £100 for it.”

The decision to raise the price point for their Hawaiian classic has worked as Woolf noted that “nobody has forked out £100” yet.

“We think that pineapple is not a viable pizza topping and it shouldn’t be on there,” Woolf declared.

“Tropical fruits don’t belong on pizzas and I suppose we wanted to make our stance clear by charging £100 for it.”

That said, he understands that it’s a “contentious issue,” and admitted that while people are “very polarized on the matter,” his restaurant is “taking it quite seriously.”

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Lupa’s head chef Quin Jianoran told local newspaper Norwich Evening News that he is also a hard “no” when it comes to pineapple on his pies.

“I love a pina colada, but pineapple on pizza? Never,” he said.

“I’d rather put a bloody strawberry on one than that tropical menace.”

The restaurant however promised to add the Hawaiian to its monthly specials if the results of a poll in the Norwich Evening News are in the fruit’s favour.

Pineapple is ahead with 64% of voters agreeing that it belongs on pizza, though the restaurant didn’t agree to stick with its original selling price.

“My views might change!” Jianoran told the outlet. “It could be £200 ($350), it could be £2 ($3.50), who knows.”