Doritos launching limited-edition Cool Ranch flavour 'made for space'
Special chips, which are being sent on SpaceX flight this month, available to regular earthlings, too
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Snacks, the final frontier.
Doritos will soon be exploring strange new worlds — OK, maybe just the well-travelled route into Earth’s orbit — with parent company Frito-Lay boldly unveiling limited-edition mini Cool Ranch Zero Gravity flavoured tortilla chips that will be sent during SpaceX’s Polaris Dawn mission later this month.
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The bite-sized snack is apparently “made for space,” the company said, “specially formulated to keep the zesty Cool Ranch flavour from floating away” and clouding up the SpaceX Dragon capsule with cheese dust.
“The limitless possibilities of space inspired us to push the boundaries of what’s possible,” PepsiCo Foods North America chief creative officer Chris Bellinger said in a news release. “This mission is a testament to our commitment to delivering bold experiences and flavours, even in the most unexpected places.”
The space-bound chips are packaged in special tins, made with an “innovative” oil-based coating and are small enough to scarf down in a single bite, Frito-Lay said, ensuring the module is unaffected by snacking astronauts.
However, snackers don’t have to be aboard the Dragon to get their hands on the out-of-this-world chip.
Frito-Lay and the Polaris Dawn mission have teamed to raise money for the St. Jude Children’s Research Hospital in Memphis, Tenn., and are giving away the tubular tortilla bites while supplies last — as long as they’re willing to donate at least $200 US toward the cause.
The chips are packaged in mini cans that glow in the dark and the guess here is they taste better than replicator food.
Considering the mission had raised more than $523,000 out of a $585,000 goal by Tuesday evening, the odds of scoring a can may be astronomical. But there’s other swag like mission T-shirts and jackets and — if you’re willing to fork out between $1,000 to $10,000 — Doritos tins from space, VMA tickets and mission celebration event tickets.
If the chips make you hungrier than a Klingon after a bat’leth brawl, you can donate at doritos.experience.stjude.org.
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