The art of timeless design

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How to craft a beautiful interior that you’ll love for years to come

Legendary fashion designer Coco Chanel once said, “Fashion changes, but style endures.”

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While originally referring to clothing, her wise words resonate deeply within the realms of interior design and architecture, highlighting the enduring power of well-considered aesthetics over fleeting trends.

In a world where design styles evolve rapidly, timeless design stands out for its elegance and universal appeal. But how do you craft a space that remains relevant across decades?

Martha Franco, founder of Martha Franco Architecture & Design, believes timeless design begins with a cohesive vision. “It’s about creating a narrative that celebrates the unique qualities of a space, ensuring that every element — from furniture to finishes — works in harmony,” Franco explains.

This approach honours the character of a room while reflecting the lifestyle and preferences of its occupants, striking a balance between respecting the past and embracing the future.

At the heart of this design philosophy are four foundational principles: symmetry, proportion, functionality, and beauty. Symmetry establishes order and calm, while well-balanced proportions enhance both practicality and visual appeal.

Functionality ensures that spaces cater seamlessly to daily routines, while beauty elevates the living experience, creating an atmosphere that feels inviting and inspiring. “When these principles are carefully interwoven, the result is a design that feels effortless, enduring, and deeply personal,” says Franco.

Material selection is another defining feature of timeless interiors. Sandra De Luca, Principal of South Hill Homes, emphasizes the role of lasting, high-quality elements.

“When our company sources products, we gravitate toward natural materials such as wood, stone, and metal, as well as artisanal options such as bronze and hand-blown glass. These elements age beautifully and contribute to a refined, sophisticated aesthetic,” she says.

Take marble, for instance. A countertop or bathroom clad in marble exudes a permanence that artificial substitutes cannot replicate. “It’s a material that ages gracefully, ensuring both durability and enduring visual appeal,” adds Franco.

In contrast, trendy choices such as bold wallpapers or fast-fashion furnishings may initially look exciting but often must be updated within a few years.

Prioritizing materials that complement a cohesive vision and withstand wear ensures that spaces remain timeless in every sense.

Equally important is the careful integration of colours. Neutral tones such as soft whites, warm greys, and earthy beiges form a versatile base that supports other design features.

Franco advises steering clear of overly stark whites, which can feel sterile. Instead, she suggests incorporating warm undertones or subtle textures to infuse depth and personality.

Thoughtful layering of textiles, art, and accessories allows for individuality without overshadowing the space’s elegant simplicity.

Sustainability has also become a cornerstone of timeless design, proving that longevity and environmental consciousness go hand in hand. Durable, high-quality materials minimize the need for frequent replacements; while integrating energy-efficient technologies such as LED lighting or geothermal systems reduces long-term environmental impact.

“Whenever possible, sourcing recycled or locally crafted materials further aligns with sustainable practices while adding unique character,” notes Franco.

Beyond practical considerations, timeless design carries an emotional resonance. De Luca highlights the importance of investing in pieces that tell a story.

“Handcrafted furnishings, for instance, not only deliver superior quality but also add artistry to a space,” she explains. “Think of these items as functional sculptures— jewellery for the home that combines practicality with emotional depth.”

Ultimately, timeless design goes beyond aesthetics. “While trends constantly evolve and can feel superficial, timeless design provides stability and meaning, anchoring our interactions with our surroundings,” Franco concludes.

“This grounding aspect makes timeless design more impactful and enduring, ultimately creating spaces that feel more significant and fulfilling.”