Most men not buying what ‘tradwife’ influencers are selling: Dating app study

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Tradwife influencers have become quite the phenomenon on social media.

In case you don’t know, tradwives are women who adopt and promote old-fashioned gender roles, focusing on the needs of their husbands and children.

So men bring home the bacon, women work in the home, and it wouldn’t be surprising if there is a white picket fence outside, too.

But it turns out that men in 2024 have become accustomed to women working outside the home and having a life that isn’t all about them.

A study from dating app Flirtini found that guys actually prefer that their romantic partners prioritize career over family and — gasp! — don’t care if they can cook.

Could it be we now live in a two-income world?

“Some influencers really push this idea, saying it brings them happiness and purpose,” relationship expert Dr. Callisto Adams told The Toronto Sun.

“But I’ve noticed that many men today actually prefer women who are focused on their careers. They don’t mind if she doesn’t cook or stay home all the time.”

There were 2,000 men surveyed — who were either from Gen X, Gen Z or Millennials) over the age of 18 and found that men do not prefer the so-called “good girls.”

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In fact, nearly 75% of respondents said they would gladly date a woman who chose their career over starting a family, while a whopping 96% of men said they would date a woman who makes more than they do.

Only 4% of respondents said they would not want to date a woman who earned more than them.

Another 12% of men said they would actually prefer it, while 84% didn’t care either way.

The majority of those surveyed (63%) were comfortable splitting finances 50/50, with 21% admitting they actually prefer the more modern approach to money.

“It seems like we’re living in a world where both people need to work, so the old-fashioned family roles don’t work as well anymore,” Adams noted.

“Younger people today might not be as interested in having a traditional family because they care more about their jobs, having freedom, and having equal partnerships.”

She added: “They’re not as focused on starting families as people were in the past.”

As far as other old-timey stereotypes go, only one in 10 men said they would refuse to date a woman who doesn’t cook, while the remaining majority didn’t care about their domestic abilities.

Men were also open-minded about the idea of dating a woman who didn’t want children.

More than 68% said they wouldn’t care, only 8% expressed reservations, and 24% admitted they would actually prefer not bringing kids into the world, suggesting that men are increasingly comfortable with the idea of child-free relationships in the long run.

Anastasiya Pochotna, a relationship expert at Flirtini, told the Sun that many women have little ambition to be homemakers — and men don’t desire it much either.

“If that’s not the life you want to live, choosing a partner that shares your views and respects your desires is imperative.”