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Canadian actor Jeff Douglas, who played Joe Canada in the 2000 Molson Canadian Beer ad I Am Canadian, has returned with a new version in 2025 called We Are Canadian on YouTube.YouTube (screenshot)
As a patriotic wave hits Canada during the tariffs war with the U.S., Joe Canada (played by Nova Scotia actor Jeff Douglas), whose famous “I Am Canadian” rant was immortalized 25 years ago in a popular Molson Canadian beer ad, is back with a new updated version of the video called “We are Canadian” that emerged Wednesday on YouTube.
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“They mistake our modesty for meekness, our kindness for consent, our nation for another star on their flag,” he says into the microphone after showing photos of U.S. President Donald Trump.
“And our love of a hot, cheesy poutine with their love of a hot, cheesy Putin (pointing to a shirtless Putin on horseback).”
The video had more than 350,000 views on YouTube after only being up for 24 hours.
Canadian actor Jeff Douglas, who played Joe Canada in the 2000 Molson Canadian Beer ad I Am Canadian, has returned with a new version in 2025 called We Are Canadian on YouTube.YouTube (screenshot)
“Are we perfect? No,” yells Douglas in the new version while the screen shows a Mohawk land defender face to face with a Canadian soldier during the 1990 Oka Crisis.
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Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.