Feds reportedly hiring publicists to attract American tourists to Canada

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No Justin Trudeau, no mention of U.S. travel boycotts.

The Canadian Tourism Commission announced Tuesday it’s hiring U.S. publicists to encourage Americans to vacation in Canada, while making no mention of the former prime minister’s Feb. 1 appeal to Canadians to boycott travel to the U.S. following President Donald Trump’s repeated tariff and sovereignty threats, according to Blacklock’s Reporter.

“Tourism is the heartbeat of our communities,” said the notice.

“The United States is Canada’s largest source of international tourism. In 2024, the U.S. represented 63% of the commission’s attributable leisure tourism marketing revenue, the majority of which comes from our target states of California, New York, New Jersey and Texas.”

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While not detailing it’s budget to attract Americans, the commission expected publicists to charge an hourly rate and invoice an expected 150 hours per month.

“While Americans make up the largest number of total international arrivals to Canada, the commission is not looking to increase the volume of visitors,” said the notice. “Our goal is to continue to increase revenue by attracting high-yield guests.”

The commission said U.S. visitors “generate wealth and well-being for all of Canada,” and that publicity was needed in U.S. markets “to achieve our sector’s full economic potential and generate as much as $160 billion in annual revenue by 2030.”

Trudeau previously described a travel boycott to the U.S. as patriotic.

“Canadians are hurt, Canadians are angry,” he said on Feb. 1. “Now is the time to choose Canada. There are many ways for you to do your part. It might mean changing your summer vacation plans to stay here in Canada and explore the many national and provincial parks, historic sites and tourist destinations our great country has to offer.”