BOTTOMS UP: Burger King's Pride month campaign causes confusion

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Burger King’s Pride month campaign in Austria has gone up in flames.

Last week, to kick off the festivities, the fast-food chain dropped its Pride Whopper, which is basically just a regular Whopper with all the same ingredients with the exception of “two equal buns for equal love and equal rights.”

The idea is that customers can choose either two top halves or two bottoms halves of a bun – leaving people wondering if BK Austria understood every aspect of the multifaceted message.

“Burger King Austria made a Pride burger that’s either two tops or two bottoms… what in straight hell?” Netflix staffer Jarett Wieselman tweeted.

Author Brigitte Gabriel wrote, “What a strange advertisement. I’ll take my Whopper with a regular bun because ordering fast food doesn’t need to be a political statement for me.”

A third added: “Corporate companies are like y’all wanted us to be inclusive so we’re gonna make a whole joke outta y’all.”

However, some people defended the campaign, with one person writing, “Hear me out…we can either see it that way or see it as them trying to say that same buns can be together cos burger is burger…if you catch my drift.”

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Another mused, “I think it’s actually supposed to be two boy buns and then two girls buns, like one is gay and one is lesbian.”

However, someone in Austria clarified it best: “It’s explained better in the posters and ads over here in Austria. Same love, same rights, love in all combinations and constellations. Everything and everyone accepted.”

The campaign is running until June 20, only in Austria.