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On Wednesday, French's will mark Canada's appreciation for ketchup by unveiling the "Frenchsicle," a limited-edition, ketchup-flavoured popsicle.Photo by Supplied /French's
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Something cold and gross has arrived just in time for summer.
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The company said in a release this is being done to celebrate the first week of summer and will be available at popup locations until June 24.
The “Frenchsicle” is a product of a collaboration between French’s and Happy Pops, a local Canadian business specializing in all-natural ice pops made from real fruit and sweetened with organic cane sugar.
“I love creating innovative treats that appeal to Canada’s diverse tastes,” Happy Pops founder Leila Keshavjee said in the release. “I started Happy Pops to bring all-natural, handcrafted flavour to Canadians, so French’s locally-grown ketchup is a perfect pairing. I can’t wait for people to try this condiment-turned-popsicle.”
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French’s describes the flavour package as “savoury tomato … perfectly balanced with a hint of salty sweetness.” The treats will be made from Canadian tomatoes and available only in Toronto, Leamington, Ont. and Vancouver this week.
You can get one at 15 York St. (Maple Leaf Square) on June 23 from 11:30 a.m.-3 p.m.; in Leamington at 12 W Park Lane on June 24 between 11:30 a.m.-2 p.m.
French’s says a survey the company commissioned found that 79% of Canadians say they like or love ketchup.
“This year we’re bringing the fun back to summer with the Frenchsicle,” Trevor Squires, Country Manager, for McCormick & Company, Canada, said in the release.
French’s is giving away two meals to Food Banks Canada for every Frenchsicle given away.
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