Pokemon-shaped Cheeto, ’Cheetozard,’ sells at auction for $87,840

Associated Press

Published Mar 05, 2025 • 1 minute read

This undated photo provided by Goldin Auctions shows a Cheeto shaped like the Pokémon Charizard that has sold at auction for $87,840. (Goldin Auctionsvia AP)

NEW YORK (AP) — A Cheeto shaped like the beloved Pokemon Charizard has sold at auction for a total cost of $87,840.

The Goldin auction house listed the snack as sold on Sunday.

“Presented is a 3-inch long Flamin’ Hot Cheeto in the shape of the Pokemon Charizard, affixed to a customized Pokemon card and encapsulated in a clear card storage box,” the auction’s description states. “It was initially discovered and preserved sometime between 2018-2022 by 1st & Goal Collectibles. The Cheeto surged in popularity on social media platforms in late 2024.”

There were 60 bids on the uniquely shaped snack, according to the listing. The winning bid was $72,000 plus a buyer’s premium.

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