Social media users freaking out over Lululemon's planned price increases

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Lululemon enthusiasts are lashing out over the Canadian apparel company’s plans to spike prices in response to tariffs.

Late last week, the Vancouver-based, globally recognized company announced it would be increasing some prices.

“We are planning to take strategic price increases, looking item by item across our assortment as we typically do,” chief financial officer Meghan Frank told analysts on a call held as the company’s share price tumbled 23% to US$255.32 in afterhours trading last Thursday.

The price increases on products will be “modest in nature” and only applied to a “small” portion of Lululemon’s products.

Customers can thank U.S. President Donald Trump’s trade war.

“We experienced lower store traffic in the Americas, partially reflective of economic uncertainty, inflationary pressures, lower consumer confidence, and changes in discretionary spending,” the company said in a recent statement.

What it means is that brand’s loyal cult-following of millennial and Gen-Z yoga types aren’t splurging on the company’s clothing as they perhaps once did.

The clothing company said the hikes will roll out within weeks, but online reaction was instant.

“You better get it together. Lulu. Using tariffs as an excuse in your rest of the year outlook is not a smart move. Amazon/Walmart tried this it didn’t go well. You’re Down 65$ today. Our family was a big lulu fan not so much anymore,” one user posted to social-media site X.

“For what they charge for their products, you’d think it was made in America,” another post read.

In 2024, 40% of Lululemon’s products were made in Vietnam, and 28% of its fabrics came from mainland China. Both countries have been hit hard by Trump’s trade crackdown.

But some folks seem to have had enough.

“It can’t be that yoga pants shouldn’t cost $125 a pair. No. That’s not it,” someone said, while another posted, “Their stuff is ridiculously overpriced… total ripoff.”

“Lululemon’s collapse isn’t about tariffs — it’s about betting on foreign manufacturing while ignoring American resilience,” yet another critic said.