U.K. millionaire roasted for announcing engagement on LinkedIn

Article content

Announcing one’s engagement on social media isn’t out of the ordinary nowadays.

LinkedIn, however, may not be the best place to do so.

James Watt, co-founder of Brewdog, chose LinkedIn — a social networking site for working professionals — to announce his engagement to ex-reality TV star and influencer Georgia Toffolo. Fitting for the site, Watt announced the engagement utilizing corporate lingo.

“I did a very cool deal at the end of last week. It is a long-term contractual agreement which looks poised for future growth. Both business and personal,” Watt wrote on LinkedIn, alongside a picture of himself and Toffolo, who showed off her engagement ring. “Lots of mutual investment.”

A screenshot of the announcement was shared on X by Ross McCafferty — and it went viral.

“LinkedIn is a disease,” McCafferty said in the post, which garnered more than 1.1 million views.

Users on the Elon Musk-owned social media site also criticized the LinkedIn posted.

“Even his proposal is a marketing stunt,” said one. 

Recommended video

We apologize, but this video has failed to load.

Try refreshing your browser, or
tap here to see other videos from our team.

Play Video

“I’m going to die of cringe,” wrote another.

“This is absolutely hilarious and iconic,” another weighed in.

“The divorce post is gonna slap; there might even be an infographic,” one chuckled. 

While the announcement was panned on X, Toffolo shared the engagement news on Instagram to more positive feedback from her close to 2 million followers.

“James asked me to marry him. It really was the best moment of my life so far,” she said. “I never knew I could feel happiness like this. The easiest, quickest yes to being your wife.”