ALBERY POWELL: From Toronto to Tottenham – Pressa's 'The Jungle' video a raw depiction of the streets
It's a testament to the ability of music to bridge cultural divides and spark important conversations
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Toronto rapper Pressa’s latest music video, The Jungle, featuring U.K. artist Bandokay, has garnered lots of attention since its recent release.
The video, shot in Tottenham, London, features the two rappers hanging out at a fish and chips shop and driving around in a convoy of Lamborghini SUVs.
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ALBERY POWELL: From Toronto to Tottenham – Pressa's 'The Jungle' video a raw depiction of the streets Back to video
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The song’s lyrics reflect Pressa’s background, with the rapper referencing his upbringing in the Jane and Finch area with the line, “I’m from the jungle.”
While the video’s cinematography is visually appealing, it also presents a gritty, raw depiction of the streets.
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The collaboration with Bandokay is noteworthy due to the artist’s connection to the London Riots.Bandokay’s father, Mark Duggan, was 29 when he was shot and killed by London police in 2011, an event that sparked riots that swept across the city that summer.
By collaborating with Bandokay, Pressa is drawing attention to issues of police brutality and systemic racism.
However, it’s important to note that Pressa and Bandokay are both artists whose music often glorifies violence. While the video’s visual and sonic elements are undeniably captivating, the underlying themes of the music are complex and sometimes controversial.
Despite this, The Jungle has already gained popularity, trending at #19 on YouTube on Friday. The video highlights the power of music to bring together artists from different parts of the world and connect with audiences on a visceral level.
Ultimately, The Jungle is a reflection of the realities of life in some of the world’s toughest neighbourhoods, where violence and hardship are all too common.
While the video may not be for everyone, it’s a testament to the artistic vision of Pressa and Bandokay, and the ability of music to bridge cultural divides and spark important conversations.
— Ivan Albery Powell is a music executive and the owner of GMA – Great Music Agency
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