New Johnnie Walker Blue Label Ice Chalet Scotch whisky captures magic of the ski slopes
Inspired by perfect ski days, the new whisky is about sharing moments after a full day on slopes turns into an unforgettable evening.
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For generations, Johnnie Walker has symbolized quality and style in the world of Scotch whisky. That tradition continues with the Canadian release of Johnnie Walker Blue Label Ice Chalet.
Inspired by the perfect ski days, the new whisky is about sharing the blue hour, those magical moments after a full day of skiing when a great day on the slopes turns into an unforgettable evening of socializing with friends and family over a fine drink.
Johnnie Walker Blue Label Ice Chalet is for sale now in liquor stores across Canada.
“We set out to blend a whisky that was inspired by the alpine landscape and captured the magic of special après ski moments,” says Emma Walker, Johnnie Walker’s master blender. (Despite her last name, she is not related to the original Walker family who started the distillery.)
“We uncovered rare expressions that were distilled in the depths of some of Scotland’s coldest winters and blended these with whiskies from some of our most northern and highest altitude distilleries, including Dalwhinnie, Clynelish and Brora, to create a velvety smooth Scotch with Johnnie Walker Blue Label’s signature depth of flavour at its heart.”
Whisky from Roseisle Distillery, which opened in Speyside in 2010, is also part of the blend.
And the Brora comes from the distillery’s old stock. Located in the Highlands of Scotland, this single malt distillery reopened in 2021 after being closed since 1983.
Only one in 10,000 casks meets the requirements for this one-of-akind blend, and many of the distilleries behind the casks no longer exist, meaning the Johnnie Walker Blue Label Ice Chalet will never be replicated.
With well-balanced notes of spiced apple, cinnamon and clove plus hints of orange and hazelnuts, the Johnnie Walker Blue Label Ice Chalet is rich and complex, with a long finish and aromas of honey, heather and peaty woodsmoke on cold nights. The frosted glass bottle features detailed engravings that pay a nod to snowy mountaintops in the world’s best ski regions. Pair with dark chocolate, or perhaps duck breast or salmon. And, perhaps most importantly, you can always just enjoy it by itself.
The world’s most popular Scotch whisky brand according to Drinks International’s Brands Report 2024, Johnnie Walker was started in 1820 by a Scottish grocer named John Walker whose son and grandson continued the expansion of the brand. These days, Johnnie Walker whiskies are available in more than 180 countries — almost every country in the world — and features a lengthy range of award-winning whiskies. The list includes Johnnie Walker Red Label, Black Label, High Rye Blended Scotch Whisky, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label.
And, of course, now, the new Johnnie Walker Blue Label Ice Chalet. It is the second in the Johnnie Walker Cobalt series, a limited-edition collection that began in 2023 with the release of the Johnnie Walker Blue Label Elusive Umami, created in partnership with Japanese chef Kei Kobayashi.
The Johnnie Walker Blue Label Ice Chalet has been created as a collaboration with Perfect Moment, a high-performance luxury skiwear and lifestyle brand that was founded in 1984 in the mountains of Chamonix, France.
Each bottle is packaged in a custom reversible Perfect Moment bag which combines the iconic Johnnie Walker square silhouette with Perfect Moment’s famous star logo and houndstooth pattern. Remove the bottle and reverse the bag for a chic crossbody bag that’s made to carry your essentials whether you’re on the slopes or in the city.
And if you’re looking for more, Perfect Moment has also released a capsule skiwear collection for men and women, featuring more designs inspired by the new Johnnie Walker Blue Label Ice Chalet and launched globally with Johnnie Walker Blue Label Ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas. You can purchase the items now at Perfect Moment’s online store.
If you’re in Toronto in December, Johnnie Walker Blue Label Ice Chalet is hosting an immersive pop-up experience at Holt Renfrew on Bloor Street from Dec. 11 to 24. Guests can try tastings of the new blend, as well as buy the bottle and have it personalized on-site just in time for the holiday gift-giving season.
“We’re thrilled to introduce Johnnie Walker Blue Label Ice Chalet in partnership with Perfect Moment, bringing Johnnie Walker to the forefront of the luxury après ski occasion,” says Nadia Niccoli, head of marketing at Diageo Canada which produces the brand.
“This launch beautifully captures the spirit of Canadian winter with its bold, nuanced flavours and elegant design. In collaboration with Perfect Moment, we’ve crafted an immersive experience for whisky lovers across the country.”
This story was created by Content Works, Postmedia’s commercial content division, on behalf of Johnnie Walker.
