FIFA World Cup winners could be drowning in Budweiser

Published Nov 21, 2022 • 1 minute read

FILE - Staff member pours a beer at a fan zone ahead of the FIFA World Cup, in Doha, Qatar Saturday, Nov. 19, 2022. The last-minute decision to ban the sale of beer at World Cup stadiums in Qatar is the latest example of some the tensions that have played out ahead of the tournament. Qatari officials have for long said they were eager to welcome everybody but that visitors should also respect their culture and traditions. Photo by Petr David Josek /THE ASSOCIATED PRESS

If you thought the winning the World Cup would be cause for celebration enough, Budweiser is certainly upping the stakes.

After Qatar and FIFA made a last-minute decision to ban alcohol sales in and around stadiums during World Cup games, a tweet from Budweiser’s official Twitter account on the weekend says that the winner of the tournament will now receive all of the beer sent to the event.

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“New Day, New Tweet. Winning Country gets the Buds. Who will get them?” Budweiser sent out with a picture of cases of beer in an undisclosed warehouse.

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New Day, New Tweet. Winning Country gets the Buds. Who will get them? pic.twitter.com/Vv2YFxIZa1
— Budweiser (@Budweiser) November 19, 2022

According to reports, it is expected the brewing giant will sue FIFA for breach of contract over the ban of beer sales. Budweiser has a sponsorship deal with FIFA reportedly worth more than $100 million and not being able to sell their product will take a big bite out of its bottom line.

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