RADIO REVIVAL?: Stats reveal Gen Z still tuning in
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Don’t change that dial. Radio ain’t dead yet.
So says a new report that suggests more than 50 million people listen to the radio every week (as of 2024), the highest listening numbers in two decades.
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The Standard reported statistics from Nielsen that revealed 78% of Gen Z listens to traditional radio while stats from British company Roberts show that radio is more popular with Gen Z than TV, according to the New York Post.
It follows a trend among Gen Z to make old things new again, such as ditching iPhones for flip phones, bringing back digital cameras and using corded landline phones.
According to the report, stations such as BBC Radio 1 prioritized the Gen Z audience by featuring young presenters and tailoring listening experiences accordingly, often playing music from rising artists that are on the younger audience’s radar.
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The Roberts report said that Zoomers watch just 20 minutes of TV per day on average.
It’s not just that TV is being watched less by Gen Z. That number of TV viewers in general is on the decline.
In 2024, only 48% of 16-24-year-olds watched TV in an average week. This marked the first time those numbers have dipped below 50%.
The radio uptick comes as Gen moves away from streaming, instead favouring purchasing more vinyl records and cassette tapes.
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