New Postmedia ad platform has small business in mind

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Postmedia is launching a new self-serve advertising platform to help businesses simplify digital and print advertising.

Postmedia Ad Manager, or PAM, gives advertisers more flexibility and control over campaigns.

Although it caters to businesses of all sizes, it is specifically designed with small businesses in mind, Adrian Faull, Postmedia senior vice president, media sales, said.

“The introduction of Postmedia Ad Manager marks an important milestone for Postmedia and the businesses we serve,” Faull said.

“By providing a simple and efficient way for advertisers to manage their campaigns, we are empowering local businesses to connect with their customers in meaningful ways. Our platform is designed to deliver premium ad experiences across one of the country’s largest networks of trusted publications, ensuring that businesses achieve real, measurable results.”

Postmedia’s 130-plus publications serve an audience of more than 18.4 million monthly print and digital readers.

With PAM, small businesses get an affordable advertising solution to connect with local audiences across the network.

The platform also offers advertisers robust targeting capabilities to reach customers through geographic and contextual targeting.

The intuitive interface provides real-time reporting and insights so advertisers can continuously monitor and optimize campaigns for maximum results.

Whether to engage local audiences or reach a national demographic, the platform’s easy-to-use interface makes it simple to place ads across multiple channels and devices to achieve marketing goals.

The platform also offers detailed insights into campaign performance to optimize for better results. To learn more about PAM, visit postmediasolutions.com/admanager.