Pet owners looking to buy local amid rising costs, tariffs: Report
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Nearly two-thirds of pet owners admitted that having a dog or cat has hit their wallets hard — but they aren’t letting that get in the way of supporting local.
The trade-war provoked by U.S. President Donald Trump’s administration has sparked patriotism in Canada like never before, and while pet parents are no different, they are also looking for ways to cut expenses.
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Seattle-based Rover.com, the online pet care marketplace, released its report on the Cost of Pet Parenthood for dogs and cats in Canada on Tuesday. The report examines the costs of being a pet owner in Canada, particularly with tariff concerns thrown into the mix.
It also puts a spotlight on evolving trends, including how tariffs are influencing spending habits as consumers keep an eye out for products made in Canada.
“Pet parenthood is a rewarding journey, but it’s important to understand the financial commitment it entails,” Rebecca Greenstein, Rover’s Toronto-based veterinary expert, said in a statement.
“From food and regular check-ups to unexpected expenses like emergency care or aging-related needs, planning ahead can make a significant difference in ensuring pets receive the care they deserve, while easing the financial strain on their families.”
According to a Rover survey of 1,000 pet owners, 55% of respondents said they will buy Canadian pet brands or locally sourced options — even if they cost more.
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And when it comes to buying pet food, nearly half (47%) of respondents indicated a preference for Canadian brands or locally sourced options, despite the pricetag.
That said, 63% of survey participants admitted that owning a pet has impacted their lifestyle or budget planning, with 30% revealing that the actual costs of bringing home a new pet were higher than expected.
The survey found 15% of respondents have even taken on side gigs and jobs to ensure they could afford things for their pets.
According to Rover, the cost of bringing a dog home in 2025 is 18% higher than it was in 2024, while cat owners saw prices jump as much as 41% increase during that time period.
Yearly pet-spending ranges from $965 to $4,020 for dogs and from $930 to $2,400 for cats, with food and treats being the biggest monthly expense for most dog and cat owners.
The lifetime cost of pet parenthood can be substantial: Cat owners spend up to $73,585 and dog owners up to $53,935 over the course of a pet’s life.
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