ALBERY POWELL: Markus Azeriah breathes new life into Toronto's R&B scene

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In a city where the airwaves are dominated by auto-tuned melodies and drill beats, it’s refreshing to see an artist like Markus Azeriah breaking the mold.

With his latest music video, Love On Me, Azeriah solidifies himself as a rising star in Toronto’s music scene, reminding us that R&B still has a place in the city’s diverse soundscape.

For the last two years, Azeriah has been steadily releasing music, each video showing his growth and dedication to his craft.

While many artists are leaning into the trending sounds of hip-hop, Azeriah has taken a different path. He initially dabbled in a more hip-hop-oriented style, but with Love On Me he fully embraces the soulful essence of old-school R&B.

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This transition isn’t just a nod to the past; it’s a bold statement that R&B can still thrive in today’s music landscape.

Watching Love On Me, I couldn’t help but be reminded of Craig David, the U.K. sensation who dominated the early 2000s with his smooth vocals and relatable lyrics. Growing up, Craig David was a staple in my playlist, and seeing Azeriah channel that same energy feels like a nostalgic yet refreshing experience.

Azeriah’s decision to go full-on R&B, much like Craig David did in his prime, is a testament to his confidence in his artistry and his belief in the timeless appeal of R&B.

The music video for Love On Me is a visual treat, set against the backdrop of a private casino. It’s a fitting setting for a song that explores the highs and lows of a relationship. The lavishness of the casino mirrors, the intensity of the emotions in the song, and Azeriah’s performance are captivating and sincere.

The chorus, with its catchy yet simple line, “Said she wanna love on me,” lingers long after the video ends – a sign of a truly memorable track.

In a city where following trends often feels like the safest bet, Azeriah is proving that there’s still value in authenticity. His return to the roots of R&B is not just a personal victory but a win for the genre itself.

Love On Me is more than just a song – it’s a reminder that R&B is alive and well.

And with artists like Azeriah leading the charge, its future in Toronto looks brighter than ever.

– Ivan Albery Powell is a music executive and the owner of GMA (Great Music Agency)